Justin Bieber Announcement Turns Heads on Saturday

Justin Bieber has a new announcement.
NEW YORK, NY - JANUARY 29: Justin Bieber is seen on January 29, 2025 in New York City. (Photo by XNY/Star Max/GC Images)

Last month, pop superstar Justin Bieber made an exciting announcement as he officially unveiled his new brand, Skylrk, which appears to be in partnership with his wife, Hailey. Since then, he has gradually announced some products that will be featured in the brand, and he turned heads with a new product announcement on Saturday.

Bieber has already revealed with a series of photos on social media that the new Skylrk brand will include sweatshirts, slip-on shoes, wide-framed sunglasses, a phone case, sneaker-style shoes, a handbag, beanie-style hats like the ones he has been seen wearing recently, and wire-framed sunglasses in addition to robes and sweatpants.

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On Saturday, however, Bieber announced yet another product: a pair of cozy house slippers.

Bieber shared a photo on Instagram on Saturday morning showing off the yet-to-be-released cozy slippers in eight different colorways – white, green, black, pink, a light peach, a two-tone white blue, a two-tone light purple, and a two-tone brown.

He also wrote in the caption of the post telling anyone who wants to be added to the list to be sent the new products to send him a direct message – though only people who Bieber follows are able to send him a direct message.

Needless to say, the exciting product announcement quickly turned heads from fans who can’t wait to try the slippers themselves.

“Dream collection,” one person commented.

“i need to know how comfy these are lol,” someone else added.

“I need them all,” another person added.

“those house slippers boi they look so comfy!!!” another fan wrote.

“I need em now,” someone else added.

It’s not clear when the brand will make its debut as the Skylrk website currently just features an endless scroll of the company logo in various colors. But Bieber has told fans to be on the lookout.