**Rihanna Shocks as She Pulls Out of US Cosmetics Business and Announces Permanent Move to Italy**

April 14, 2025 has become a surprising milestone in the career journey of Rihanna – the 37-year-old global artist. In an announcement that shocked the entertainment and beauty industry, Rihanna announced that she would completely withdraw from the cosmetics business in the US, and at the same time planned to move to Italy to start a new chapter in her life.

This information was shared by the singer herself in an emotional livestream on Instagram Live. Her voice was a mix of tiredness and determination, she confided: “I have poured my heart into everything I have built, but now I am tired. I need a change. I cannot continue to share the same atmosphere with some people.” Although Rihanna did not specifically name the person, many fans and the media assumed that she was referring to a controversial public figure.

Within minutes of the livestream ending, social media exploded with millions of comments, shares and discussions. The hashtag #RihannaMovesToItaly quickly topped global trends. Fans from all over expressed their shock but also sent their well wishes and support for her decision.

The exit from the US cosmetics market marks an emotional end to the Fenty Beauty empire – the brand that Rihanna built with the desire to change the concept of beauty in the beauty industry. Since its launch in 2017, Fenty Beauty has become a symbol of diversity, bringing shades to all skin tones, breaking down barriers inherent in the cosmetics industry that often favor traditional standards.

One Twitter user wrote: “Fenty Beauty has made me, a brown girl, feel seen. It’s hard to accept that she’s no longer running the US.” Another expressed regret: “Rihanna doesn’t just sell cosmetics. She revolutionizes.”

However, for Rihanna, the decision is about more than just business. During the live broadcast, she said that her desire to move to Italy was part of her quest for peace and a better environment for her family. She recalled a visit to Tuscany that left a deep impression on her: “There I felt a freedom that I don’t feel here anymore. It’s a sense of peace that I want for myself and my children.”

She revealed that she is looking to buy a house near Florence – a land famous for its peaceful beauty and rich artistic heritage. With two young children and a strong relationship with partner A$AP Rocky, the decision to move is seen as Rihanna’s way of prioritizing the stability and happiness of her family.

Beauty industry experts believe that this move could usher in a new phase in Rihanna’s career. Many hope that the Italian art scene will inspire her to develop new product lines or explore other creative fields outside the usual framework.

One expert commented: “Rihanna has completely changed the way people perceive beauty. Maybe this time, Italy will bring her something even stronger.”

During the livestream, Rihanna also gave hope to fans when mentioning her return to music. She expressed her desire to make a new album, inspired by nature, music and the people of Italy. “I want to create melodies that are really free, and Italy makes me feel that way,” she shared.

More than a career change, Rihanna’s sharing is also a profound message about personal freedom, choice and courage. She doesn’t shy away from the intense pressure that celebrities, especially women, face every day – from maintaining their image to pleasing the public. Her decision to step away from the spotlight to pursue a more introspective life is seen by many as a powerful and inspiring move.

One fan wrote: “Rihanna has always been a beacon of confidence and personal freedom. Wherever she goes, I believe she will continue to inspire.”

While Rihanna’s next move in Italy is still unclear, one thing is for sure: she remains an icon who keeps moving forward – daring to give up the top to be true to herself. And for millions of fans, that’s exactly why they love her, not just for her talent but also for her courage to live her own life.