Justin Bieber Cuts Ties with Drew House as Divorce Rumours with Hailey Beiber Grow Stronger

Justin Bieber exits Drew House unexpectedly. Fans shocked as he distances from his brand. What’s really going on amid his personal life troubles?

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Justin Bieber has officially cut all ties with his clothing brand, Drew House. He co-founded the label back in 2018 with his then-stylist Ryan Good. But now, the singer has declared that he no longer wishes to be linked with it. On 10th April, Justin posted a strong message on his Instagram Story, which he later deleted. This message has shocked fans, especially since it comes during a time when his marriage with Hailey Bieber is rumoured to be facing trouble. “I, Justin Bieber, am no longer involved in this brand,” he wrote. “Drewhouse doesn’t represent me or [my] family or life. If you’re rocking with me the human Justin Bieber, don’t waste your money on drewhouse.”

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He shared this message along with a screenshot of Drew House’s Instagram profile. What caught more attention was that he had scribbled out the brand’s display picture in the screenshot. Fans felt this was his way of showing a complete break from the brand.

Soon after this, Justin started promoting his new fashion project named SKYLRK. However, his way of introducing it was not welcomed by everyone. In the launch video, an animated version of Justin was seen setting a house on fire, which many feel symbolised the end of Drew House. This video didn’t sit well with everyone.

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A source told PEOPLE, “The SKYLRK announcement was a slap in the face to all the people who had been working hard on the next Drew House release.” The source added, “Also, some of his employees were affected by the Palisades and Pasadena fires. That video he used to burn the house down was highly inappropriate and insensitive, but that’s who he really is.”

Earlier, Justin was deeply involved in building Drew House. In a 2019 GQ interview, Ryan Good shared how Justin came up with a clear and creative vision for the brand. Ryan praised Justin’s fashion instincts and mentioned that the brand gained huge attention thanks to Justin and Hailey’s popularity.

But now, things have taken a sharp turn. With Justin walking away from Drew House and launching SKYLRK, fans are left wondering what really led to this big decision.