Jennifer Aniston breaks down in TEARS over the pride she feels seeing her LolaVie line being sold at Ulta… after she visits store in DISGUISE
Jennifer Aniston broke down in tears this weekend.
The 54-year-old Friends star became emotional after visiting an Ulta beauty store in Los Angeles to check out what her product LolaVie looked like on the shelves.
The ex of Brad Pitt stopped by the store in disguise, wearing a ripped floppy beige hat and a pair of oversized sunglasses with a long gray cardigan.
The thespian – who paid tribute to pal Julia Roberts last week – walked to the section her LolaVie products were stocked.
And when the Morning Show star got back in her SUV, she looked at some of her own products that she purchased, breaking down in tears over how happy she was that the items are now at Ulta.
The video was shared to her Instagram page which has 42M followers.
The Cake star may have been pretending to cry for comic relief, or she may have really choked up.
She picked up a few of her favorite products including the LolaVie Restore and Protect Travel Kit.
LolaVie partnered with Ulta Beauty so shoppers could experience ‘the magic of LolaVie in person,’ a press release explained.
LolaVie, Jennifer Aniston’s plant-powered, science-perfected haircare brand, has partnered with the nation’s largest beauty retailer, Ulta Beauty, marking its first entry into brick and mortar.
Beginning Monday, guests can shop the full range of LolaVie products in all Ulta Beauty locations and on Ulta.com.
‘The idea for LolaVie started years ago,’ says founder, Jennifer Aniston.
‘We launched in 2021 and since then, the brand’s success has exceeded my wildest expectations!
‘Now, we’re launching into Ulta Beauty, the largest beauty retailer in the U.S.
‘I’m thrilled that more people can experience and witness the magic of LolaVie for themselves online at Ulta.com and now instore!’ said Aniston in a press release.
LolaVie was introduced in September 2021 with the release of its hero product, the Glossing Detangler, winning countless beauty award recognitions.
The brand celebrated its one-year anniversary last year with the launch of the Restorative Shampoo and Conditioner.
‘I’m delighted to welcome LolaVie to our assortment and can’t wait for new and existing guests to discover Jennifer’s thoughtfully created award-winning products at Ulta Beauty,’ says Monica Arnaudo, chief merchandising officer, Ulta Beauty.
‘With beauty enthusiasts continuing to prioritize their personal values, we’re proud to exclusively offer a brand that aligns so seamlessly with conscious-minded consumers seeking effective solutions that are both good for people and the planet.
‘We know our guests will embrace LolaVie with enthusiasm and we’re thrilled to be part of this exciting next chapter helping unlock new possibilities for her brand.’
The LolaVie products at Ulta are: the Glossing Detangler, Perfecting Leave-In, Lightweight Hair Oil, Restorative Shampoo, and Restorative Conditioner.
‘Jen founded LolaVie with a simple premise – that you shouldn’t have to choose between products that perform well and those that are good for you,’ it also said in the Monday release.
‘LolaVie is committed to thoughtful, unrushed innovation sourced from the highest-quality, plant-based ingredients designed to promote healthy hair.
‘Powered by nature, perfected by science, LolaVie’s mission is to deliver the finest clean, high-performing, naturally-derived haircare.’
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