Angel Reese Calls for Nike Boycott Over Caitlin Clark’s $28M Deal: “Keep That Same Energy”

In a bold move that has sent shockwaves through the sports world, LSU star Angel Reese has voiced her frustration over Nike’s decision to sign Caitlin Clark to a historic $28 million endorsement deal. The deal, which is one of the largest in the history of women’s sports, has raised eyebrows—especially after Nike’s decision to place a massive billboard of Clark in Chicago, a city with deep ties to Reese and her fanbase.

A Call for Equality in Women’s Sports

Reese, who gained national attention for her dominant performance during LSU’s 2023 NCAA Women’s Basketball Championship win, was vocal on social media about her displeasure with Nike’s recent moves. In an Instagram post, Reese questioned the brand’s priorities, stating, “They make it clear who they want to push. Keep that same energy when we stop supporting.”

For context, Caitlin Clark’s rise to fame has been nothing short of extraordinary. The Iowa star shattered records and delivered a performance that captured the attention of basketball fans across the country. However, Reese’s comments are focused on the disparity she feels exists between how top women’s athletes are marketed and the amount of recognition they receive. While Clark’s deal is undeniably groundbreaking, Reese’s post highlights a broader issue of unequal visibility and endorsement opportunities for women athletes of color.

The Billboard Controversy

The billboard placed in Chicago, a city where Reese has strong ties, particularly with her fans, is seen by many as a slap in the face to Reese’s supporters. Chicago has long been a hub for basketball talent, and the fact that Nike chose to display Clark’s image so prominently in Reese’s home turf further intensifies the debate over marketing priorities in women’s sports.

Reese’s call to “stop supporting” is an invitation to fans and fellow athletes alike to rally behind the idea of equitable treatment in the world of sports endorsements. She is urging consumers to take a stand for what she believes is right—demanding that athletes who work hard and deliver results deserve the same recognition and opportunities.

Nike’s Response and the Bigger Picture

At the heart of Reese’s criticism is the broader conversation around how sports brands choose which athletes to elevate. The endorsement deals, billboard placements, and sponsorships are not only reflective of an athlete’s talent but also the way they are marketed to the public. The disparity between white and Black women athletes, and how those differences translate into opportunities for endorsement deals, has long been a point of contention in the industry.

Nike, one of the leading forces in the world of sports marketing, has yet to publicly respond to Reese’s comments. However, the conversation sparked by Reese’s post is important, as it underscores the challenges women of color continue to face in the sports world. Despite their undeniable talent and hard work, the lack of equal representation and investment remains a major issue.

A Movement for Change

Reese’s call for action isn’t just about her personal frustration; it’s about broader systemic change in the sports world. She is encouraging athletes, especially those from marginalized backgrounds, to speak out against practices that continue to perpetuate inequality. In the world of women’s sports, where equity is still a work in progress, Reese’s stance may serve as a wake-up call for those in power to reassess how they approach their