In a world where Kanye West’s controversies have almost become routine, the past week has managed to shock even his most loyal followers.

From offensive online rants to questionable business moves, Kanye has found himself at the center of an even bigger firestorm—one that now involves defending Diddy, mocking a serious abuse case, and causing chaos during the Super Bowl.

Kanye has been called out by just about everyone lately for the things he’s been posting online and selling through his Yeezy website. It’s not just angry tweets or questionable fashion choices anymore—the backlash is fierce, the anger is widespread, and honestly, it’s getting harder for anyone to defend him.

This week started with Kanye’s now-infamous appearance at the Grammys alongside his wife, Bianca Censori. Bianca, wearing little more than a coat, quickly became a trending topic as fans debated whether she was dressing freely or under Kanye’s influence. Although some pointed to her family’s social media posts as signs of support, others couldn’t shake the feeling that something wasn’t right.

But that was just the beginning. Kanye returned to Twitter (or X) in full force, posting a barrage of offensive tweets filled with conspiracy theories, hateful rhetoric, and targeted attacks on various groups. The internet exploded with demands for his account to be suspended—again. Celebrities who had previously stayed silent finally spoke out, making it clear that Kanye’s behavior was indefensible.

Shockingly, Kanye didn’t slow down. Instead, he leaned into the outrage. He started publicly supporting Sean “Diddy” Combs, who is currently facing multiple serious legal charges, including allegations of abuse. Kanye tweeted “Free Puff” repeatedly, even tagging Donald Trump to help “free his brother.” He went a step further, announcing he would release a clothing line that he and Diddy had worked on—dropping it on Yeezy.com.

Initially, the Yeezy site seemed tame: basic hoodies and sneakers with no logos, all priced at $20. But by the end of the week, things took a darker turn. Kanye began selling a jacket eerily similar to the one Cassie was seen wearing in hotel surveillance footage of an alleged assault by Diddy in 2016. That footage, released by CNN last year, showed Diddy chasing and attacking Cassie in a disturbing scene that shook the entertainment world.

To make matters worse, Kanye mocked the situation in his tweets, saying, “When a man truly loves a woman he may express it in Rage,” and announcing the “Love Hoodie” on sale. It’s hard to find words for how truly sick and disturbing that is—minimizing real violence and profiting off it is a new low, even for Kanye.

And it didn’t stop there.

Kanye paid for a Super Bowl ad spot—something that can cost upwards of $8 million. His 30-second “ad” was a shaky iPhone video of him in a dental office, joking that he spent all his money on new teeth, and telling viewers to visit Yeezy.com. Initially, the site featured innocent-looking loungewear. But after the commercial aired, the site switched to selling a single item: a $20 white t-shirt emblazoned with an anti-Semitic symbol.

The horror was immediate. Fans, critics, and industry insiders slammed Kanye—and the NFL—for allowing the ad to air at all. While it’s likely the site had different merchandise when the ad was approved, the sheer recklessness and bad faith of Kanye’s actions left everyone demanding answers. How did this slip through the cracks? Why weren’t there more checks in place?

The NFL now faces tough questions about how it allowed Kanye to sneak such a dangerous stunt onto the world’s biggest television stage.

Kanye’s descent continued even after the Super Bowl. He logged off Twitter, thanking Elon Musk for letting him “vent,” and deactivated his account. But the damage was already done. This wasn’t just another “Kanye moment.” It was deliberate, hateful, and harmful.

People are rightfully calling for real consequences this time—not just another round of social media bans or half-hearted apologies. From mocking abuse survivors to openly selling hate symbols, Kanye has crossed far too many lines to be ignored any longer.

For years, Kanye West has thrived on the chaos he creates, using outrage as a marketing tool. But after this week, it’s clear he’s crossed into territory that even fame and fan loyalty can’t excuse.

It’s time for the industries that have enabled him—the music world, the fashion world, and yes, even platforms like the NFL—to take real action. Because at this point, Kanye West isn’t just controversial. He’s dangerous.