Keith Urban is making his big return to reality television this fall as the headliner of The Road, a brand-new live music competition series on CBS. The show, co-created by Yellowstone mastermind Taylor Sheridan and Blake Shelton, will take contestants on an authentic, high-stakes journey to stardom, unlike anything seen before.

Announced last fall, The Road was initially shrouded in mystery, with its main act remaining undisclosed—until now. On Tuesday, February 25, CBS confirmed that Urban will take the lead, bringing his decades of experience and raw passion for live performance to the show.

What Is ‘The Road’?

Unlike traditional music competitions, The Road throws aspiring artists into the gritty reality of touring life. Contestants will hit the road with Urban, performing in real venues and battling for local fans’ approval. The goal? Win over each crowd to secure a spot in the next town.

Both Shelton and Sheridan have hinted at a more intense, authentic experience than typical singing competitions—a true test of an artist’s ability to thrive under the pressure of life on tour.

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Where & When Will ‘The Road’ Take Place?

Filming will happen across Texas, Oklahoma, and Tennessee this spring, including stops at small and mid-sized venues that showcase the heart of country music, such as the legendary Ryman Auditorium in Nashville.

 How to Get Tickets?

Tickets to ‘The Road’ performances are FREE and available on a first-come, first-serve basis through The Road’s official website. As of February 25, only the March 2 show in Fort Worth, Texas is open for registration.

 Important Ticket Info:

You can only register for one venue
Must be 18+ to attend (except for the March 9 show in OKC, which requires 21+)
No photos or videos allowed

The Road Tour Stops:

 March 2 – Fort Worth, TX @ Tannahill’s
 March 5 – Dallas, TX @ The Factory
 March 9 – Oklahoma City, OK @ Oklahoma Ranch
 March 12 – Tulsa, OK @ Cain’s Ballroom
 March 24 – Memphis, TN @ Minglewood Hall
 March 28 – Nashville, TN @ Marathon Music Works
 April 2 – Nashville, TN @ The Ryman Auditorium

Keith Urban on ‘The Road’ Experience

Reflecting on the raw reality of being a musician, Urban shared his thoughts in a press release:

“Paying your dues sucks, but there are things in this business that can’t be taught—like how to put together a setlist, when to extend or cut a song, or how to read a crowd. This show is about learning those lessons the real way—on the road.”

Where to Watch ‘The Road’

 Premieres This Fall on CBS
Streaming details TBA (likely on Paramount+)

With Shelton, Urban, and Sheridan leading the way, The Road is shaping up to be one of the most exciting, high-stakes music competitions in reality TV history. Stay tuned for more updates!