Kylie Jenner has divided fans with a major change to her appearance as she shared new Instagram images from a recent photo shoot on Saturday.

The reality star, 27 – who paid homage to Pamela Anderson with a blonde up do – debuted bleached brows while promoting the latest collection from her Khy clothing brand Saturday.

In the first image shared in a social media carousel, Jenner showcased her toned figure in a red bra top and a beige lycra mini-skirt.

A thin net bag was placed over her face and though it blurred the view, the blonde eyebrows were easily discernable.

‘Introducing KHY x @dilarafindikoglu.’ she wrote introducing the new fashions.

‘It has been a dream to partner with Dilara Findikoglu, a brand I’ve worn and admired for years.’

→ Swipe to see more articles

Related Posts

Khloe Kardashian, 40, says she ‘hopes to get laid’ soon after being CELIBATE for four years

Kris Jenner’s Wildest Day Yet: Hot Flashes, Dance Poles, and Jaw-Dropping Confessions Rock the Kardashian Clan – From “Cool Mom” Chaos to Laugh-Out-Loud Sister Fights, Shocking Family Secrets Exposed, and an Unexpected Emotional Mission to Give Back – You Won’t Believe What Happened Behind the Scenes of the Most Outrageous Kardashian Episode Ever! 💃🔥

EXCLUSIVETommy Fury reveals heartbreaking details behind the lowest point of his life amid Molly-Mae Hague split and alcohol addiction as Love Island star prepares for first boxing fight in 19 MONTHS

💥 SHOCKING UPSET: Naoya Inoue DESTROYED by Casimero’s Brutal Knockout – $45 Million Dream SHATTERED!

Pete Hegseth Adopts Child with Special Needs from Hospital — But What His Wife and Kids Did When He Walked Through the Door Left Him Speechless!

BREAKING: Mel Gibson collaborated with Elon Musk to expose all of Beyoncé’s crimes. “Everyone deserves to know the truth.”

Kylie Jenner, 27,  is the latest celebrity to experiment with bleached eyebrows, introducing the new look in a promotion for her Khy clothing brand on Saturday
+10
View gallery

Kylie Jenner, 27,  is the latest celebrity to experiment with bleached eyebrows, introducing the new look in a promotion for her Khy clothing brand on Saturday

The look was a big contrast to the way she looked in a pictorial posted just days before
+10
View gallery

The look was a big contrast to the way she looked in a pictorial posted just days before

‘We developed a collection that combines femininity and sexiness with meticulous construction. I can’t wait for you to see everything. launching Wednesday 5/28 at 9AM PT exclusively on khy.com.’

In another snap, in which the Kylie Cosmetics mogul modeled a black halter over a sheet black shirt, provided a close up of the the lighter and thinner brows.

Social media users jumped to the comment section of the beauty mogul’s post as they shared their thoughts on the new look.

One penned, ‘Julia Fox wannabe lmao,’ while another typed out, ‘Where did your eyebrows go to?’

‘She looks like gabriette,’ referencing to model and singer Gabbriette – whose full name is Gabriella Leigh Bechtel.

Another shared, ‘For a sec i thought you were Amelia Gray,’ and one added, ‘In fact, this makeup is not suitable for you and cannot show your beauty. You deserve to be more beautiful.’

An Instagram user also simply typed out, ‘eyebrowsss’ in the comments.

In another picture included in the Instagram carousel, the TV personality flaunted her toned figure wearing a fitted black dress that clung to her frame and was held up with halter-styled straps.

The Kylie Cosmetics founder's lighter, thinner eyebrows were discernable in this closeup
+10
View gallery

The Kylie Cosmetics founder’s lighter, thinner eyebrows were discernable in this closeup

Social media users jumped to the comment section of the beauty mogul's post as they shared their thoughts on the new look

Social media users jumped to the comment section of the beauty mogul’s post as they shared their thoughts on the new look

Another shared, 'For a sec i thought you were Amelia Gray,' and one added, 'In fact, this makeup is not suitable for you and cannot show your beauty. You deserve to be more beautiful'

Another shared, ‘For a sec i thought you were Amelia Gray,’ and one added, ‘In fact, this makeup is not suitable for you and cannot show your beauty. You deserve to be more beautiful’

In another picture included in the Instagram carousel, the TV personality flaunted her toned figure wearing a fitted black dress that clung to her frame and was held up with halter-styled straps
+10
View gallery

In another picture included in the Instagram carousel, the TV personality flaunted her toned figure wearing a fitted black dress that clung to her frame and was held up with halter-styled straps

The star also put on an edgy display wearing a pair of black pants as well as a fitted jacket that was zipped up at the front
+10
View gallery

The star also put on an edgy display wearing a pair of black pants as well as a fitted jacket that was zipped up at the front

Her dark locks were parted in the middle, and effortlessly flowed down past her shoulders in light waves.

The mom-of-two completed the outfit by slipping into a pair of open-toed, black pumps to coincide with the color scheme of the look.

The star also put on an edgy display wearing a pair of black pants as well as a fitted jacket that was zipped up at the front.

Kylie added a black, netted veil on top of her head which fell down towards her hips.

Her makeup was glammed up and comprised of a layer of mascara to her lashes as well as a vibrant pink blush to her cheekbones. For a final touch, Jenner added a dark nude-colored tint to her lips.

The media personality previously bleached her eyebrows in 2023 for a modeling job and she revealed that even professionals can make a mistake.

‘They wanted bleached brows, so (her makeup artist) just left the bleach on for too long and my eyebrows fell off,’ she said in a brow tutorial for Vogue.

Making the most of the mishap, The Kardashians star told viewers ‘thin brows are in.’

The Kylie Skin founder is not the only one to lighten up in recent months.

Jenna Ortega, 22, debuted bleached brows while promoting her film Hurry Up Tomorrow at CinemaCon in Las Vegas in April.

Jenner is not the only celebrity to embrace the trend. Jenna Ortega, 22, debuted bleached brows while promoting her film Hurry Up Tomorrow at CinemaCon in Las Vegas in April
+10
View gallery

Jenner is not the only celebrity to embrace the trend. Jenna Ortega, 22, debuted bleached brows while promoting her film Hurry Up Tomorrow at CinemaCon in Las Vegas in April

Oscar winner Michelle Yeoh, 62, embraced the aesthetic when she attended the 'Le Grand Diner du Louvre,  as part of Paris Fashion Week in February
+10
View gallery

Oscar winner Michelle Yeoh, 62, embraced the aesthetic when she attended the ‘Le Grand Diner du Louvre,  as part of Paris Fashion Week in February

Fashion chameleon Miley Cyrus, 32, went big on the trend when she attended the Vanity Fair Oscars party in Beverly Hills in  March
+10
View gallery

Fashion chameleon Miley Cyrus, 32, went big on the trend when she attended the Vanity Fair Oscars party in Beverly Hills in  March

Her makeup artist Vincent Oquendo referred to them as ‘taupe’ on social media.

He also revealed they served as ‘a modern Faye Dunaway 70’s reference.’

Oscar winner Michelle Yeoh, 62, embraced the aesthetic when she attended the ‘Le Grand Diner du Louvre, in February. The gathering was part of Paris Fashion Week.

Fashion chameleon Miley Cyrus, 32, went big on the trend when she attended the Vanity Fair Oscars party in March.