HODA Kotb has filed a trademark and business license for her new wellness company, and it’s a nod to her oldest daughter, Haley Joy.

Hoda, 60, announced her departure from Today in September and co-hosted her final episode on January 10 after 26 years with NBC.

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Hoda Kotb ended her run with Today on January 10Credit: Getty

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She left to spend more time with her children, Haley, 8, and Hope, 5Credit: Instagram/hodakotb
After revealing she is launching a wellness company, The U.S. Sun can exclusively reveal the name of her new business and her plans for the brand.

On January 25, 2024, Hoda filed a business license for Joy With Hoda, LLC.

Days later on January 29, Hoda filed a trademark for the name.

The trademark will cover, “Wellness and health-related consulting services; providing information in the fields of health and wellness.

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“Educational services, namely, conducting classes, seminars, conferences, workshops, retreats, in the field of women’s health and distribution of training material in connection therewith.

“Arranging and conducting of workshops and seminars in personal awareness.”

The name of the company is a nod to Hoda’s oldest daughter, Haley Joy, 8, whose middle name is included in the business title.

Hoda is also mom to daughter Hope Catherine, 5.

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Hoda revealed her new venture while on The Kelly Clarkson Show, as she said, “So I kind of got hooked in the wellness space, like a couple years ago.

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“I started doing stuff that I thought seemed woo-woo and weird, and then all of a sudden, as I was doing it, I was like, ‘wait, I feel calmer, I feel better.’ Woo-woo makes you feel good!”

“So I am starting a wellness app and company that will involve retreats and a podcast and all kinds of things that we can get together do things that I love.”

Hoda added, “So this thing, I think, is going to launch in the spring, so we’re in the building process, but I can’t wait, and I’ll come and tell you about it as soon as it’s ready.”

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Hoda’s business name is a nod to her oldest daughter Haley JoyCredit: Instagram/hodakotb

SAD GOODBYE

Hoda announced her departure from Today after six years of co-anchoring the show in September.

Hoda said in a statement, “So I was doing the math, and I realized I have spent 26 years at NBC.

“I just turned 60, and it was such a monumental moment for me when I turned 60 years old… What does that decade mean?… And I realize it was time for me to turn the page at 60, and to try something new.”

Hoda continued, recalling a moment when she celebrated her birthday with her children as “what the top of the wave feels like for me.”

“I thought, it can’t get better. And I decided that this is the right time to move on.”

She noted the adoption of her children and said they “deserve a bigger piece of my time pie.”

Hoda called the decision “the hardest thing in the world.”

SAD GOODBYE

The final week was filled with emotional moments.

Hoda broke down in tears when her team organized for the family of a woman who died of breast cancer in 2017 to come to the studio, as Hoda had shared a close bond with her.

The anchor immediately shed tears when Erin Ludwig’s husband and two daughters, now 13 and 10, walked into the studio after a segment about their late mom’s story.

On her final episode, Today anchors presented Hoda with a surprise video montage of her moments through the years.

“That was not fair,” Hoda said while crying after the heartfelt video.

“I’ve not been able to articulate because I’m a mess most of the time.”

The TV icon went one by one and thanked her co-stars.

Hope and Haley joined their mom on the show, along with other family members.

Hoda cried again as she thanked viewers for celebrating her last day with surprises, special messages and friendship bracelets.

TODAY Show hosts

NBC’s Today show premiered in 1952 and has bidden viewers good morning every weekday since, adding Saturday and Sunday shows in the 1980s and 1990s. The show’s current host lineup includes:

Al Roker
Savannah Guthrie
Craig Melvin
Jenna Bush Hager
Carson Daly
Sheinelle Jones
Dylan Dreyer
Peter Alexander
Kristen Welker
Willie Geist

RATINGS SURGE

The U.S. Sun reported 3,068,000 viewers tuned in for Hoda’s final week.

This was a 21 percent increase from the week prior, which had 2,538,000 viewers.

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The last time ratings reached the three-million mark was the week of Thanksgiving with 3,214,000 viewers, as the holiday parade aired.

Today with Hoda & Jenna also had a surge in ratings, as 1,956,000 viewers watched her final week, up 39 percent from previous weeks.

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Hoda was emotional on her final episode of TodayCredit: NBC

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Hoda posing for a photo with fans on her last day