Hilton talked all things Super Bowl—including teaming up with Frank’s RedHot to switch up her iconic catch phrase—while chatting with Parade.
Paris Hilton is dishing all about her Super Bowl plans, including predicting what pal Taylor Swift will wear to the big game as she cheers on boyfriend Travis Kelce and the rest of the Kansas City Chiefs.
“I think that they’re such a cute couple,” the Simple Life star, 43, who teamed up with Frank’s RedHot for a Super Bowl social ad and bedazzled bottle sweepstakes giveaway, exclusively tells Parade. “During Coachella, we were at the Neon Carnival, and my husband and I were hanging out with them and they’re just so cute, so happy together, so I’m just thrilled for her to find such a nice guy, and I always love her looks and her fashion.”
She adds, “I’m sure she’s gonna be wearing something so cute and something to support her man, which I love.”
Hilton goes on to tell Parade that while her family is ordering catering while watching Super Bowl LIX this Sunday, she’ll still be in the kitchen cooking up a few new signature dishes with the hot sauce brand.
“I just learned my new recipe with Frank’s RedHot wings and the buffalo chicken dip,” the Cooking With Paris star says. “So, I will be making those since I am a pro at it now. I think the game is all about the snacks and the vibes, so I definitely have that covered.”
As for why Hilton partnered with Frank’s ahead of the biggest night in football, the Paris: The Memoir author tells Parade it was a no-brainer to pair with the “iconic” brand—especially since she’s an icon herself.
“Just like with my iconic catchphrase, ‘That’s hot,’ and then now, with it being, ‘That’s red hot,’ I thought it was just very fun and very on brand,” she continues. “It’s something that I love and it’s so perfect for the big game that’s coming up this weekend.”
In addition to her social ads for the Super Bowl, Hilton will give five lucky winners a replica of her bedazzled Frank’s RedHot bottle, along with $1,000 cash—enough for Frank’s RedHot for life.
Fans can share videos or photos of foods they’re “heating up with Frank’s” for the Super Bowl by tagging @FranksRedHot and including #FranksSweepstakes in their social post or by entering here (limit one entry per person), and can find more game day recipes here.
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