A Real Estate Tech Pioneer’s San Francisco Live-Work Loft Lists for $3.2 Million

Mark Choey, the renowned  real estate tech entrepreneur behind Climb (which was acquired by Realogy subsidiary NRT in 2016) and the innovative platform HighNote Labs, has put his stunning  San Francisco live-work loft up for sale for $3.2 million. After calling this sleek urban space home for over a decade, Choey is now ready to part with the property, which has served as both his residence and the birthplace of his groundbreaking companies.

Records show Choey first acquired a corner loft consisting of two combined units in spring 2013 for $1.4 million and subsequently added an adjacent unit—for a combined total of four bedrooms and three baths spread across a little more than 3,600 square feet of flexible living space on two levels. Whimsical yet stylish interiors crafted by Lauren Geremia of Geremia Design are complemented by a mix of epoxy and wood floors, soaring ceilings, exposed concrete, and oversized steel-frame windows providing city views.

The first two lofts Choey purchased consist of units 201 and 202. Those combined spaces span 2,633 square feet with three bedrooms and two baths, plus an enclosed office and several workstation nooks. Especially standing out on the lower level is a living/dining area that connects to a kitchen outfitted with custom cabinetry, a ceramic backsplash, and top-notch Bosch, Bertazzoni, and Fisher-Paykel appliances, as well as a game room. A mezzanine level houses a music lounge and the primary suite.