Kim Kardashian announces SKIMS Valentine’s Day drop with Blackpink singer Rose in skimpy looks

Kim Kardashian launched a Valentine’s Day themed SKIMS drop with K-Pop singer Rosé modeling the chic new collection.

On Tuesday, the 44-year-old socialite took to her Instagram Story to tease her clothing brand’s upcoming additions, giving fans a previews of the pink and heart romantic-inspired ensembles.

The campaign saw the 27-year-old Blackpink vocalist posed seductively against an oversized broken heart art installment while modeling a velvet lace slip dress with her blonde locks curled in a pin-up look. The lounge dress retails for $88.

She also modeled a pastel pink T-shirt dress with a trendy heart shaped cut-out on the left side. The figure hugging minidress look retails for $68.

The How You Like That singer also sported a barely-there bralette and booty shorts set with lip-print marks. The seductive look will be sold for $74.

The SKIMS Valentine’s shop is slated to be available on Thursday, January 23, at 12PM EST just in time to spice things up for the romantic holiday.

Kim Kardashian launched a Valentine’s Day themed SKIMS drop with K-Pop singer Rosé modeling the chic new collection

The campaign saw the 27-year-old Blackpink vocalist posed seductively with an arrow as she channeled a sexy Cupid

SKIMS boss Kim seen at LACMA in Los Angeles in November

The collection is currently available for previews via the SKIMS website, offering everything from sexy lingerie sets to an even hotter ‘after dark’ attire collection in addition.

Prices range from $18 for a dipped front thong to $120 for a sleep set.

Also sharing the collection to her Instagram page, the SKKN founder penned in the caption: ‘SKIMS Valentine’s Shop ft. Rosé Opens this Thursday, January 23 at 12PM ET.’

The reality star’s post was a hit with her 358M followers as they flooded the comments with support and excitement for the hearts day themed drop.

‘Honestly speaking this suits rosé the best! She’s so cupid coded!’ one fan said of the famed songstress. ‘ROSÉ LOOKS SO GORGEOUS,’ another chimed in.

SKIMS has five brick-and-mortar stores — Washington, D.C.; Aventura, Florida; Austin and Houston, Texas; and Atlanta, Georgia.

And the brand — which was founded in June 2019 — was recently valued at $4 billion, initially sold shapewear before branching out into loungewear, swimwear, and most recently, menswear. 

The company has a focus on body positivity and inclusivity across the brand and practices inclusive sizing.

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She also modeled a pastel pink T-shirt dress with a trendy heart shaped cut-out on the left side. The figure hugging minidress look retails for $68

+10
View gallery

The SKIMS Valentine’s shop is slated to be available on Thursday, January 23, at 12PM EST just in time to spice things up for the romantic holiday

+10
View gallery

The How You Like That singer also sported a barely-there bralette and booty shorts set with lip-print marks. The seductive look will be sold for $74

+10
View gallery

The collection is currently available for previews via the SKIMS website , offering everything from sexy lingerie sets to an even hotter ‘after dark’ attire collection

+10
View gallery

Prices range from $18 for a dipped front thong to $120 for a sleep set

+10
View gallery

The company has a focus on body positivity and inclusivity across the brand and practices inclusive sizing

Back in 2020, a year after being in business, Kim opened up to Bazaar about what inspired her to start the company.

‘When I said I wanted seamless shapewear, everyone looked and thought that I was crazy. The thing that always bothered me [with other brands] was that there would be a seam up the front,’ she explained.

‘You would have this really tight dress and then see this seam, defeating the purpose of wearing something that is supposed to look like there is nothing underneath. I’m all about comfort and glamour at the same time.

‘I always think you can do it all, so why not have everything that you need as far as your products?’ the mum-of-four finished